The story behind the studio
Every business has a story at its heart
I'm Hayley
Artist first, my creativity goes into each project.
Craft still matters.
Before copywriting and web design, I spent my childhood through to university drawing and painting. Then I trained as a professional actress, which taught me the power of story and the word.
None of it was a detour. More like extra creative strings to a rather useful bow.
My copywriting career has included helping small yet ambitious start-ups and national company rebrands with big London agencies. Which is where I discovered the work around branding, and came full circle.
Branding is storytelling, and storytelling is a craft you mould from the inside — on to the stage, page, canvas and website.
Story. It’s the reason you started
The tale behind the thing you do that no one else quite does, is also the key to your marketing success.
HOW I WORK
From the inside out
The Brand Body™ Method is a path to building a powerful personal brand.
Someone asks for a logo, picks a colour, chooses a font — and hopes a business will somehow grow to fit them.
I work the other way round: inside out, foundation first, so that by the time we reach the things people see, every one of them is expressing something real underneath.
Six steps to build your personal brand
The Brand Body™ Method
Branding made real.
The Brand Body Method is a holistic approach to marketing.
Using storytelling techniques it connects all the essential elements of branding and your actual business.
1
Speak your heart.
Your story.
This is the guiding pulse of your business and brand, and finding it is the part I love most.
2
Find your voice.
Your brand’s TOV.
This is where we develop the tone, the vocabulary and the phrases that are unmistakably yours. So everything you write is engaging, because it’s real.
3
On the mind.
Structure & strategy.
This is all about your systems. What marketing avenues suit your brand? What components do you need? This builds momentum and consistency.
4
In good hands.
Your offers and gifts.
A vital part of any marketing plan, your freebies, offers and ‘gifts’ to your customer and/or clients are so crucial to building good relationship and connection.
5
Standing tall.
Getting in line with your values.
Often overlooked here we do a deep dive on your values and beliefs. These act as a plumbline to the other branding work, which creates a feeling of trust in your audience.
6
The face that
launched a brand.
Visual brand identity.
The way a brand looks is last on the list, because it has to express everything beneath it. A face is alive because of life behind the eyes.
By the end of this process, you don't have a logo and a hope.
You have a brand that works.
I work with you from start to finish
When you work with H. A. Powell Studio, you work with me — from the first strategy conversation to the last line of copy.
Nothing gets handed down to a junior. I take on one project at a time, so each one gets the attention it actually needs.
Life beyond
the work
I live in beautiful Wiltshire, on the edge of the Cotswolds, which gives me design inspiration every day.
The great outdoors are where I recharge my creative batteries, and this part of the UK is full of artisans that make the world that much more beautiful.
Indeed, create something beautiful is the studio motto.